You are hereGroups / Codaction main group / CODACTION "IN ACTION"!


By admin - Posted on 27 July 2011

Release date: 
Wed, 2011-07-27

Dear Member Association,

Finally Codaction has been recognized by the EU institutions, both Parliament and the Commission!

(EU Commision link:

EU Parliament link:

We are very proud of this achievement that makes Codaction a Federation of European consumers associations recognized by the European Union!

We are preparing in the UE parliament’s premises a press conference in Bruxelles together with all the member associations to officially announce the birth of Codaction. In this occasion we would like to propose two project of social value that may represent an important beginning for Codaction and all the members that belong to it. We are naturally pleased to receive your opinions and suggestions.


    The first Codaction’s campaign is to bring together all european countries in the fight against children’s bad eating habits: "Junk Food Campaign".

    In all European countries, childhood obesity has reached epidemic proportions.

    According to a recent European Parliament report, 14 million children are overweight and 3 million are obese.
    In some Member States, even half of the adult population is overweight and 20-30% of these people is seriously obese.

    In Europe, according to WHO reports, overweight and obesity are responsible for about 80% of cases of diabetes, 2, 35% of ischemic heart disease and 55% of hypertensive disease among adults, causing every year more than 1 million deaths and especially a large number of years of life spent in poor health.

    Obesity has become epidemic, which particularly affects the young population. Childhood obesity is most striking in the age group between 6 and 13 years, especially children of primary school, and relates more to the males of the southern areas, and is a problem of considerable social significance.

    Codaction wants to promote several activities as:

    1. Conferences and seminars all over the EU with lawyers, psychologists, nutritionists and diet experts.

      One day strike buying junk food (products specified in a detailed list) in all countries members of Codaction in order to make an official request to the EU Commission to reform the way food companies are allowed to market high-fat and high-sugar foods to children.

      Finally Codaction is asking the EU to take a clear position, harmonizing European legislation by adopting the following measures:

      1. Fast Food Advertising to Children

        Enforce stricter European advertising laws as well as ban the use of cartoon/celebrity characters from junk food promotions.

        We ask for a complete ban on advertising of unhealthy foods to children under 12, at the time they watch television.

        In Europe fast food advertising campaigns are not as highly regulated as some other products, such as those imposed on alcohol advertising!

        It's also important to disassociate television and film characters from fast food and to stop celebrities from appearing in such advertisements.

        New studies find that food is the top product seen advertised by children.

      2. Fat tax

        A fat tax, placed upon fattening foods, aims to discourage unhealthy diets.

        Such a tax would be based both on fat and sugar content.

        Numerous studies suggest that as the price of a food increases, consumption of that food decreases.

        In fact, eating behavior may be more responsive to price increases than to nutritional education.

        Estimates suggest that a 1 cent per ounce tax on sugar-sweetened beverages may reduce the consumption of those beverages by 25%.

        To implement a fat tax, it is necessary to specify with care which food and beverage products will be targeted.

      3. Special Food Labels This involves the front of the food package having red, amber and green colours to indicate whether a product has high, medium or low levels of fat, saturated fat, sugar or salt. The concept is that it will make it easier for people to choose healthier options.

        It would also put increased pressure on food manufacturers to boost the health of their products as a lot of red on the front of their product would not look good.

      4. Ban the sale of sugary drinks and junk food in school vending machines and school store


  2. Project Responsible Gambling

    The phenomenon of online gambling market that moves in Europe could rise to 12 billion euros by 2013.

    The online gambling is rapidly growing economic activity in Europe: there are about 15 000 sites identified, the total annual revenues in 2008 exceeded 6 billion euros (7.5% of the total gambling market) and, according to forecasts, the annual revenues expected to double by 2013.

    These are figures released by the European Commission launched a public consultation to gather information about key aspects of the organization of online gambling services and the monitoring of compliance with applicable laws, consumer protection and other public policy issues , in addition to commercial communications and payment services.

    The online gambling often can generate a serious addiction.

    Problem gambling (ludomania) is an urge to gamble despite harmful negative consequences or a desire to stop. Problem gambling often is defined by whether harm is experienced by the gambler or others, rather than by the gambler's behavior. Severe problem gambling may be diagnosed as clinical pathological gambling if the gambler meets certain criteria. Although the term gambling addiction is common in the recovery movement pathological gambling is considered to be an impulse control disorder and is therefore not considered by the American Psychological Association to be an addiction.

    Problem gambling is any gambling behavior that disrupts people and families.

    A 2010 UK report on remote gambling found that the majority of online gamblers are college-educated single men under 40, and although not everyone develops a problem, the numbers are growing. The report found that 75 percent of people who gamble online are problem gamblers compared to just 20 percent of people who visit casinos in person. In addition, online gamblers are more likely to have a more serious gambling problem.

    At the same time national regulatory frameworks vary significantly between Member States.

    Is very important a regulamentation of the problem at European level.

    “GR System” is the result of research, empirical controls and application software developed by a working group which brings together experience and expertise in computer science, cognitive science, artificial intelligence, relationship marketing. As a technological and communicational system, it is aimed at interacting with the individuals involved in the game, in order to respond to the widely documented evolution of gambling into pathology (“ludopathy”).

    Thanks to this very complex study has been created a software that by applying the laws of the functioning of neurons in the brain instantaneously to billions of variables processed by computer programs of great power, can "understand 'when a player tends to" become addicted ', and understands the moment in which he makes the first move toward gambling addiction.

    System 'GR' has been approved by the AAMS (the Italian State Monopoly Agency) a validation phase.

    In this regard Codaction want to propose this system across Europe and in the single countries.
    Each association, in fact, can contribute to this project at the local level involving its competent authorities, presenting the project in their country.


Codaction newsletter July 2011